vikascaliber.com

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Search Engine Optimization

  • Keyword Research – Identifying high-value and long-tail keywords for ranking.

  • Content Optimization – SEO-driven blogs, landing pages, and product descriptions.

  • Local SEO – Google Business Profile optimization, NAP consistency, and local citations.

  • Analytics & Reporting – Ranking, traffic, and conversion tracking.

  • Website Audit & Strategy – Analyze site performance, technical SEO, and competitor insights.

Social Media Marketing

  • Strategy & Planning – Platform selection, content calendar, and brand tone.

  • Content Creation – Engaging posts, reels, stories, graphics, and captions.

  • Paid Campaigns (Social Ads) – Facebook, Instagram, LinkedIn, Twitter ad campaigns.

  • Influencer Marketing – Collaborations to amplify reach.

  • Performance Reporting – Engagement, reach, follower growth, and conversions.

Performance Marketing

  • Remarketing/Retargeting – Bringing back potential leads who didn’t convert.

  • Budget Optimization – Maximizing results with smart bidding and spend control.

  • Analytics & Reporting – ROAS, CTR, CPC, CPA, and overall campaign health.

  • Campaign Strategy & Setup – Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.

  • Targeting & Audience Segmentation – Geo-targeting, demographics, lookalike audiences.

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